Advertising and Marketing
Game developers and publishers that carry an ESRB rating are legally obliged to follow the industry-adopted principles and guidelines set for responsible advertising practices. They must comply with all of the requirements that address how ratings information are to be displayed on the game’s packaging and in advertising. Likewise, they must comply with the restrictions imposed on ads for M-rated or mature games.
Mature rated racing game
The ESRB’s Advertising Review Council, or ARC, conscientiously supervises and executes compliance with the industry marketing guidelines across all media platforms such television, print, and online media. In the case where a game publisher commits inappropriate labelling or advertising of a product, the ESRB has the authority to impose corrective actions and enforce a wide range of sanctions that may include monetary fines.
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